The Challenge

Building a new relational approach to Private Equity.

As private equity advisors and investors based in San Francisco, California, Kingfish Group has over 10 years experience and a global network spanning 50,000 industry experts. Kingfish Group excels at aligning executives with their global network of industry insiders who have experience solving precisely the same challenges facing a given company.

The founders place a large emphasis on long-term partnerships that are tailored to the job because they know that the right people build stronger companies. Kingfish Group reached out to Brave People to undertake a new identity system, video production and web experience that would better communicate their unique platform to potential clients and help differentiate themselves within their industry as a leading private equity firm.

THE MUST HAVES
UNIFIED BRANDING SYSTEM
WEB UI/UX DESIGN & DEVELOPMENT CUSTOM CMS INTEGRATION
CONTENT STRATEGY & MESSAGING
COMPETITOR RESEARCH & ANALYSIS
CUSTOM VISUAL CONTENT
BRANDED COLLATERAL MATERIALS
ONGOING SUPPORT

As an industry leader with a unique story to tell, we aimed to communicate this positioning across the site. Immediately the viewer is drawn into a silent-looping video header that unpacks the Kingfish ethos from the mouths of the founders. Emphasis is placed on forming lasting relationships and a strong value system, which are presented front and center on the homepage.

The new look and feel of the brand’s identity provided an opportunity to create a distinct style tone for the site. Messaging is self-assured and informative, addressing multiple audiences across specific sections. Meager copy now includes more substantial information presented in digestible sections with abstract visuals and and bulleted lists for improved readability.